Sandshot Software Promotion Manager II for Storefront 5.0
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Promotion Manager II for Storefront 5.0

Promotion Manager II for Storefront 5.0

StoreFront add-on provider: Sandshot Software
Promotion Manager II for Storefront 5.0
Price:  $100.00
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  Version 2.00.003 Released October 19, 2003

User's Guide

Overview:

Specialized promotions are integral to the strategy of bringing in new customers, keeping your existing customers coming back, and increasing the average sale. Studies have shown that customers will buy more when they are trying to increase their purchase amount to get the discount, free shipping, or a free product. Promotion Manager II was designed to add flexibility to the StoreFront 5.0 shopping cart to give the merchant the ability to offer targeted, revenue enhancing promotions. The basic StoreFront 5.0 shopping cart has global sale functionality or in the AE case, coupons, but they are to broad for many uses. Who wants to put the whole store on sale when you're trying to sell specific products or categories of products. As important as it is to bring in the customers and increase their average purchase, it is just as important to keep track of your promotions to make sure they're achieving the desired results. The base StoreFront package doesn't offer a way to track this. Promotion Manager II comes with a reporting screen so you can track by promotion the usage, sales, and what the totals of the discounts were.

The Promotion Manager II add-on for Lagarde's StoreFront 5.0 SE/AE enables you to offer a multitude of product based and order based discounts through both an automatic and/or customer registration process. Discounts may be offered which give a percentage of the order off, a specified amount off, offer your customers free products or free shipping with qualifying purchases or even the classic buy 1 get 1 free. The order qualifications are configurable by order total, specific products, products by specific manufacturers or vendors, or products assigned to specific top level categories. You can also exclude products from being used in qualifying the order by manufacturer, vendor, category, or individual products. You may set up any number of promotions with each promotion being individually configured to achieve the desired results. Each promotion can be set up to run a specified period of time to automatically expire on a specific date or after a specific number of uses. Additionally, if a customer signs up for multiple promotions, only the promotion that offers the customer the greatest savings is applied. Promotions must meet Promotion Qualification and Order Qualification criteria to be applied. These criteria are continuously verified during the checkout process to ensure a customer doesn't add enough products to their cart and then remove them attempting to gain the promotion. You may set up any number of promotions with each promotion being individually customized.

Types of Promotions Available

  • Percentage or amount off order subtotal with or without qualifying order criteria
  • Percentage or amount off specific products with or without qualifying order criteria
  • Ability to offer promotions on products by category, manufacturer, or vendor
  • Ability to exclude products from promotions by category, manufacturer, or vendor
  • Buy 1 get 1 free (technically buy x products, get y at a specified discount which means you could offer buy 1 get 1at half off)
  • Free shipping (by type) when a specific product or order criteria is met
  • Offer a free gift with purchase

Examples:

  • Take 10% off orders over $100
  • Take 15% off orders over $200
  • Save $20 off Product A with orders over $100
  • $10 off Product A for the first five customers
  • Buy 1 get 1 free
  • Buy 1 get the 2nd at 1/2 off
  • Buy two Product A, get the third free
  • Get free ground shipping when you order Product A
  • Choose a free gift on orders over $150
  • Many, many more

Promotions are configurable to:

  • start on a predetermined date
  • end on a specified date, after a set number or days, or after a certain number of uses
  • be applied only to certain items in the shopping cart
  • have a discount based upon a percentage of the cart subtotal (or item price) or a fixed amount off
  • can be set so that it may or may not be combined with other offers - Your choice.
  • can be set to exclude sale items
  • be deactivated for use at a later date
  • be automatically applied for the customer OR
  • be applied only if the customer signs up for the promotion

Order qualification criteria are configurable to:

  • Order meets the minimum subTotal
  • Order contains products meeting the specified products, are assigned to the specified top level categories, or are from the specified manufacturers and/or vendors
  • Order items meeting the specified products, are assigned to the specified top level categories, or are from the specified manufacturers and/or vendors from the "Exclude" column will be ignored
  • Order items which are on sale will be ignored if the Exclude Sale Items box is checked

Management Tools

    • Manage your promotions through your browser
    • Advanced filtering capability to easily manage multiple promotions
    • Add, alter, or delete your existing promotions

Reporting Tools allow you to track the effectiveness of individual promotions

    • View how your promotions are doing through your web browser
    • View promotions individually, by starting date, ending date, or a combination
    • See how much each discount is costing you relative to the order
  • In StoreFront 5.0 SE this add-on replaces the "Global Sale" functionality.
  • In StoreFront 5.0 AE this add-on replaces the "Coupon" and "Global Sale" functionality.

Additionally, if a customer signs up for multiple promotions, only the promotion that offers the customer the greatest savings is applied.

StoreFront 5.0 SE StoreFront 5.0 AE Promotion Manager Promotion Manager II
Global Sales X X X X
Coupons X X
- Single Use/Limited number of use coupons X X
- Global Coupons X X X
- Permits Multiple Coupons X X
- Coupons have expiration date X X X
- Coupons tailored by product X X
Buy 1 get 1 Free X
Free Product with Order X
Free shipping with specific products X
Discount products by categories X

Usage:

Ways to register for coupons

Types of Discounts

Order Level - the discount is applied to the entire order subtotal. You may adjust the discount amount, starting date, ending date, duration, set a maximum number or uses, or leave it indefinitely.

Product Level - the discount is applied to only to the products you specify. You may adjust the discount amount, starting date, ending date, duration, set a maximum number or uses, or leave it indefinitely.

Discounts are applied against the entire order subtotal if no Product ID is specified, or against the price of the product if a Product ID is specified. If the customer is eligible for multiple discounts, either automatically or by signing up for them, the discount will be summed up for all of them. If some of the promotions cannot be combined with others, the promotion(s) offering the greatest discount will be applied. Note that if an order discount is applied in conjuction with a Product level discount, the order level discount amount will be based upon the undiscounted price of all items in the shopping cart. This behavior only occurs if the various discounts can be combined with others.

Licensing

This add-on is licensed on a per WebStore basis. This means that one license permits you to use one copy of the component on the Storefront web on your web server and one copy in the Storefront web on one local workstation.

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